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Case study: Resene PaintWise

By Caddie Digital on March 31st, 2019 in Case studies, Paint and textiles, Product Stewardship
3R Case study Resene

Aim: To minimise the environmental impact of Resene’s paint and its packaging and improve the use of resources through product stewardship.

It’s estimated that every New Zealand household has 12 – 15 litres of old paint in their sheds (approximately 20 million litres). Uncontrolled, the disposal of paint can be highly damaging to the environment and human health.

Resene’s vision is to be respected as an ethical and sustainable company and they have with a long history of participation in environmental programmes.

Our objectives

  1. Identify the barriers to the rollout of Resene PaintWise
  2. Activate the rollout of Resene PaintWise across New Zealand
  3. Innovate to create a circular economy for packaging and explore end uses for paint or its components

What did we deliver?

  • We conducted an initial 6-month trial in one store
  • We rolled out Resene PaintWise to more than 81 stores across New Zealand
  • We have collected and consolidated paint and packaging from participating stores for nearly 20 years
  • We enabled Resene to have a circular solution for plastic paint pails
  • We found end markets for steel and solvent borne paints
  • We continue to explore reuse options for waterborne paint and extraction of key materials

How did we do it?

  • We set up an effective end-to-end collection, consolidation and processing operation for paint and packaging
  • We collaborated with Resene, its packaging supplier and plastics processors to create a circular solution for polypropylene paint pails
  • We continue to collaborate with Resene, universities and a number of different companies to find innovative uses for waterborne paint, including PaintCrete™

“Meeting with 3R was timely, providing much needed impetus, resource and know how to take the Resene PaintWise concept from trial to permanent rollout.”

Karen Warman
Marketing Manager, Resene

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ISO 14001:2015

Environmental management systems and safe work practices.

ISO 14001:2015 is an internationally recognised standard that certifies our commitment to environmental management systems and safe work practices.

Consistent with our environmental policy, the intended outcomes of our environmental management system include:

  • The enhancement of environmental performance;
  • The fulfilment of compliance obligations;
  • The achievement of environmental objectives.

Our ISO 14001:2015 certification includes 3R Operations, the Paint Product Stewardship Programmes, ChemCollect Service and the SeatSmart Child Car Seat Recycling Programme (owned and operated by 3R).

This certification is audited by TELARC.

ISO 45001:2018

Keeping our people safe, healthy and happy.

ISO 45001:2018 certification has been chosen to demonstrate the importance we place in caring for our people as we bring to life our values of Kaitiakitanga and Manaakitanga.

Keeping our team safe, healthy and happy is a primary focus for our business. We feel that the work our operations staff do makes this particularly important. Their responsibilities can include collecting and processing paint; collecting chemicals; driving trucks around the country; and getting hands-on with work wherever needed.

3R received ISO 45001:2018 certification in 2021. The ISO 45001:2018 certificate is valid for 3 years and includes annual surveillance audits which provide a valuable framework for further growth.

What is a circular economy?

New Zealand is “one of the highest generators of waste per person in the Organisation for Economic Co-operation and Development (OECD)”. The way we currently produce and manage our waste is not sustainable.

The current economy in New Zealand is linear: this equates to a process of take-make-use-dispose. The aim of the government is to move towards a circular economy.

A circular economy can refer to either biological or technical materials.

With biological materials, the cycle could be defined as make-consume-enrich. In this cycle waste returns to the environment and enriches the land.

A technical materials cycle may be more like make-use-return. In a technical materials cycle waste is repurposed and used to make something new.

Whether you need help with biological materials, technical materials, or both; 3R can partner with your business to assess your current waste, then help you reduce it.