Our work: paint and packaging product stewardship
Realising an industry goal: product stewardship for paint and packaging that all of the industry – and their customers – can get behind.
We’ve been partnering with the paint industry since 2004, when we began working alongside Resene to develop their Resene™ Paintwise programme.
Over time, other brands such as Dulux and Wattyl have also recognised the value in product stewardship and are now partnering with us to provide end of life solutions for paint and its packaging.
Together we’ve worked to develop effective solutions for collecting, processing, recovering and recycling products from paint and its packaging.
One of our main goals has been finding innovative new uses for the recovered paint – a challenging but rewarding process. One of the outcomes we’re excited about has been the development a product called PaintCrete™.
Raising the bar
From the start, we’ve worked with stakeholders to collaborate towards an industry-wide paint stewardship programme. As consumers become more and more focused on the environmental impacts of the products they buy, there is more demand on brands and businesses to demonstrate their environmental performance.
The more of industry is involved, the more innovation can drive genuine solutions they – and their customers – can be proud of.
If you’re involved in the paint industry and want to be part of the solution, we’d love to have you on board.