Case study: Dulux paint and packaging takeback scheme
Aim: To minimise the environmental impact of Dulux trade products and use resources more efficiently.
Dulux were keen to offer a take back programme for paint and packaging for trade clients as part of their commitment to the environment.
Our objectives
- Activate the rollout of Dulux Paint Take Back Service across New Zealand
- Explore cost saving options
- Innovate to increase the use of recycled content in packaging and explore end uses for paint or its components
What did we deliver?
- We rolled out the Take Back service to more than 61 stores across New Zealand
- We have collected and consolidated paint and packaging from participating stores for more than 10 years
- We have enabled Dulux to use 100% recycled material in 10L and 15L plastic paint pails
- We enabled Dulux to save money by measuring tinter waste by store so they could reduce wastage
- We continue to explore reuse options for waterborne paint and extraction of key materials
How did we do it?
- We set up an effective end-to-end collection, consolidation and processing operation for paint and packaging
- We collaborated with Dulux, its packaging supplier and plastics processors to enable Dulux to use post-consumer plastics in paint pails
- We provide detailed analysis to Dulux to enable process improvements
- We continue to collaborate with universities and a number of different companies to find innovative uses for waterborne paint, including PaintCrete™
“3R make it possible for Dulux to recycle much of our post-consumer product, which enables us to take greater responsibility for the full life cycle of our products. They are pro-active and manage things smoothly while suggesting ways to improve.”
Murray C Gray
Dulux National Trade Stores Manager
