Product stewardship roadshow campaign


Campaign to promote product stewardship in New Zealand.

3R Group has partnered with the Sustainable Business Network on a two-year campaign to promote product stewardship to businesses in New Zealand.

This follows the announcement by Associate Minister for the Environment Eugenie Sage that a consultation period has begun ahead of the possible declaration of six priority products under the Waste Minimisation Act 2008.

The campaign, with partners Inzide Commercial, Fuji Xerox and Abilities Group as partners, is being funded through a $160,000 grant from the Government’s Waste Minimisation Fund. This grant covers 84% of the cost.

The campaign will involve a series of roadshows with the aim of increasing the number if businesses taking up voluntary product stewardship.

Product stewardship

Product stewardship is when producers, brand owners, importers, retailers and/or consumers accept responsibility for reducing a product’s environmental impact.

It involves greater oversight and control throughout the whole life cycle, from production through to end of use and beyond. It means avoiding wasteful products, eliminating unnecessary waste, redesigning products and doing more to ensure products and materials are recycled or reused.

They cut waste and return valuable materials back into production.

Currently there are 13 government-accredited, voluntary product stewardship schemes in New Zealand as well as some other take back programmes. There are no regulated schemes – where all of industry must take part – in place. However, if something is declared a priority product a regulated scheme will have to be established, or a voluntary scheme re-accredited under a regulated framework.

Goals of the campaign

  • Conduct a national product stewardship roadshow to promote product stewardship.
  • Increase the number of businesses offering ‘take back’ product stewardship schemes.
  • Increase the number of government-accredited product stewardship schemes.
  • Provide business with the guidance, inspiration, technical expertise and resources to help in the development of product stewardship schemes.

Role of 3R Group

  • 3R is a campaign partner, along with Inzide Commercial, Fuji Xerox and Abilities Group.
  • As experts in product stewardship as well as managers of two government-accredited product stewardship schemes and three product stewardship projects, we will offer our experience, knowledge and insight.
  • Provide financial support to help fund the campaign.

“It’s fundamental to our future that we all take greater responsibility for the environmental impacts of what we do in our personal and professional lives. If businesses are not providing their customers with an end of life solution they are presenting them with an end of life problem. That has to be managed and paid for by the customer or rate payers.
“Product stewardship schemes help solve the waste issue. They enable businesses to capture valuable resources. They create better and deeper relationships with customers. These are vital steps towards the emerging low carbon circular economy, which we are helping grow in NZ together with our members.”

– Sustainable Business Network CEO Rachel Brown

Get involved

Be part of the solution

If you would like to learn more about product stewardship and what it means to your business then we would love to hear from you.

Take a closer look at this project:

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