The Basics...

3R Group is a privately owned company started in 2004.

The main office is located in sunny Hawke’s Bay but we also have processing hubs in Auckland and Christchurch. We usually have around 20 staff.

In the Driving Seat

Adele Rose

Adele is 3R’s lead Reimagineer.  As well as setting our mission and coordinates, she motivates and inspires the crew with her amazing knowledge and work ethic. She somehow knows exactly what’s going on all the time, a skill her family is well aware of. Alongside her dedication to 3R, our CE is passionate about promoting regional business and developing opportunities for young people.
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Dominic Salmon

If there was an Olympic event for Waste Minimisation, Dom would be a gold medallist. After completing a degree in Environmental Protection at the University of Bournemouth, Dom headed to Aotearoa to help us protect our precious environment. With nearly 20 years’ experience at Wellington Zoo, working with local and regional councils and as a board member with WasteMINZ, Dom will be setting new resource recovery records for both 3R and our clients. When not at work or on his mountain bike, you might find Dom with his wife tending to their ever-growing family of ponies, cats, dogs and other animals.
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Kiri Speirs

Kiri brings nearly two decades of experience across a wide range of marketing disciplines to her role as Marketing Manager – Programmes. She enjoys working collaboratively with colleagues and stakeholders to achieve the best outcomes. A recent transplant to Hawke’s Bay, Kiri enjoys exploring the region and getting involved in the community.
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Natalie Martin

Natalie’s journey to Materials Innovation Manager at 3R has been a tale of twos. Two years at Kraft Heinz, two years at Lion, and two years of belated OE in Canada – working at a ski field, river rafting company and candy store – before heading back home to Hawke’s Bay to continue her food technology career at Frucor Suntory for, you guessed it, two years. Now at 3R she is not only keen to break the cycle of two but is relishing the new challenges of developing outflow solutions for the materials we collect. When not problem solving at work, Natalie loves getting outdoors tramping with friends and family.
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Steve Nicholls

Operations Manager Steve has had anything but a ‘traditional’ career. A former triathlete and now competitive local cyclist he currently holds the title of fittest reimagineer. His career has taken him from Head of Product at a swimming equipment company blueseventy, to National Events Manager at Brand New Day and Supply Chain Manager at Hustler Equipment. He also sets a great example of personal carbon reduction by cycling 50km a day to get to and from work.
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Trevor Tutt

As our unflappable General Manager Innovation, Trevor has the ability to look across our programmes and keep all the wheels moving on time, and under budget. He has a BSc in Ecology and has worked in natural history conservation at Te Papa, and at Callaghan Innovation where he handled all the logistical jobs for some very clever people. Similarly at 3R, he’s our link between Design and Do, ensuring that our solutions deliver real-world benefits and efficiency. Outside work he enjoys restoring old furniture and the odd round of golf.
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Darren Patterson

Darren’s pragmatic, results-driven nature helps us deliver real environmental and economic benefits to our customers. His role at 3R is to build awareness and facilitate high level relationships, delivering waste-to-resource programmes and putting his BSc Hons in Applied Chemistry to good use. Darren also represents shareholders on the 3R Board of Directors.
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Jason Richards

Jason exudes calm from every pore, somewhat surprising given that we all think he has the hardest job at 3R. His measured thinking deals quietly and efficiently with the complicated world of chemical disposal and finding the funding to do it. He’s also the perfect counterpoint to some of our more creative staff. It’s no wonder that after a hard week at the office, Jason loves nothing more than to stand peacefully by the side of a slow moving river, fishing rod in hand, with no sign of his three boisterous sons.
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Melanie Buxton

Coming to work at 3R brought not only a change in industry for Mel, it was also the homecoming the former Hawke’s Bay local had been dreaming of for years. Nearly three decades living in Auckland came to an end when she accepted the role of Health & Safety, Quality & Environmental Manager. Passionate about Maori culture, Mel is working hard to not only keep us all safer on the job, but have te reo Maori a common thing to hear among her fellow reimagineers.
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Sarah Clare

Sarah escaped from the wild weather of our capital to work for 3R in the sunny Hawke’s Bay. With a great sense of humour, a keen eye for detail, and 15 years navigating the complexities of government organisations, Sarah is well suited to manage our latest stewardship projects.
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Toni Bye

Toni wears all sorts of hats at 3R, managing media, communications, design and marketing implementation for us. Toni brings full-time commitment to her part-time hours. She’s been known to terrorise local supermarkets who dare to use excessive packaging on their salmon and is currently applying her social behaviour change training to her unsuspecting husband. He’ll be separating their recycling at source in no time.
Email Toni

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